That told us how important this message was, so we pivoted our strategy and challenged a group of authentic and diverse social media influencers to share their stories and kick-start a new conversation about beauty.' 'We realized that while the conversation about going unfiltered isn't necessarily 'new', many well-known influencers, whom millions of women look up to, still don't feel comfortable being completely vulnerable and unfiltered. 'Our journey to launch was challenging, as we spent months trying to secure a prominent woman who would get up-close, ditch the filters and dermaplane live, but everyone we asked was uncomfortable with the idea,' said Melissa Murphy, Senior Brand Manager for Schick Hydro Silk. As part of the Hydro Silk's 'You, Unfiltered' campaign, beauty influencers will use the innovative mirror to produce live, unfiltered beauty content across Instagram and TikTok during the month of May, to align with Mental Health Awareness Month. In fact, 31.8% of women say their body image and self-esteem are negatively impacted by social media, while 42.3% say they have difficulty showing themselves forgiveness and self-love because their imperfections make them feel less worthy or valuable as a person. According to the SeekHer Shift 2022 Report on the State of Women's Mental Health, social media has a strong impact on beauty standards.

As a brand that's committed to helping women look and feel their best from head to toe, Hydro Silk is on a mission to make all women feel confident and embrace their unfiltered beauty.

Schick dermaplane